We’re delighted to welcome two new ambassadors to the Ymlaen Llanelli team!

Our brand-new AmbassadorElli initiative has launched this week following our successful application to the UK Community Renewal Fund, in partnership with Llanelli Town Council and Carmarthenshire County Council.

Colin and Dan will be in town Mondays to Saturdays from 9am to 6pm, supporting businesses and helping members of the public.

They'll be out and about this week introducing themselves and doing leaflet drops, so if you have any issues please do let the them know and we can get to work on it.

You can give the guys a ring on 07964 214773 or drop them a line on ambassadorselli@gmail.com, and they're also available to speak to on the StoreNet radio system - if you don't currently have StoreNet but would like to join the system, please do get in touch.

It’s really exciting that we’ve finally been able do this now thanks to the UK Government's Community Renewal Fund.

Chair of Ymlaen Llanelli, Lesley Richards, is excited to get going on the project: "Since Ymlaen Llanelli began in 2015, we’ve wanted to launch an ambassador scheme, so it’s really exciting that we’ve finally been able do this now thanks to the Community Renewal Fund. Our ambassadors will be a welcoming presence in the town centre, supporting our businesses and the public as a key part of their job."

The entire partnership application will be receiving £177,550 of funding from the UK Community Renewal Fund, and will see a number of innovative schemes aimed at boosting town centre businesses and supporting grassroots projects across the town. 

Also launching in the coming weeks is our DeliverElli cargo bike scheme, which will allow businesses to provide an eco-friendly delivery service to their customers free of charge.

"DeliverElli has been a more recent idea," Lesley said, "When Covid hit, there was a huge demand for deliveries, and some small businesses simply can’t afford to offer this service or to meet that demand. With DeliverElli, we’re giving businesses the opportunity to offer a delivery option completely for free, with the added bonus of it being eco-friendly."

If you'd like to sign up for the DeliverElli scheme, please get in touch with Jade on jade.evans@themeans.co.uk.

Carmarthenshire County Council secured £2.94million from the UK Government’s Community Renewal Fund to support a range of projects to help people into employment, invest in local businesses and communities and boost the skills of local people. Cllr Emlyn Dole, Leader of Carmarthenshire County Council, said: "Supporting Llanelli town centre to adapt and thrive again is one of the key elements of our recovery plan for the area. We were delighted to secure Community Renewal Funding to support these two brilliant schemes which will support our wider regeneration aims."

The Leader of Llanelli Town Council, Cllr John Jenkins, said: "I welcome the development of this partnership project by Ymlaen Llanelli, Carmarthenshire County Council and Llanelli Town Council. The AmbassadorElli and the DeliverElli projects are two exciting and innovative schemes which I hope will help boost the town centre and help local traders. I’m particularly excited about the potential of the DeliverElli scheme which I hope will get a lot of town centre produce into the homes of local shoppers."

The UK Community Renewal Fund application also saw some money put toward the Transforming Tyisha project, which will include a community hub study, grass roots community projects which will support young people into education and training, support for resident-led initiatives, and workshops in local schools to encourage children to get involved in their community.

A promotional website and app to promote Llanelli as a shopping, hospitality and leisure venue is also being developed by Llanelli Town Council, and will showcase local areas of interest for residents and tourists.

AmbassadorElli will also be supporting our team on event days, with Llanelli Superhero Day as the first on the slate for this year on Wednesday 23rd February.


We'd love to get your feedback on the AmbassadorElli scheme, so please do fill out the following short feedback forms: there's one for businesses and one for the public. You can return your completed forms to jade.evans@themeans.co.uk - every piece of feedback will help us inform the future of the scheme, so please do let us know what you think.

AmbassadorElli business feedback form


AmbassadorElli public feedback form


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