Check out all the latest news stories
Our reindeer parade without any reindeer was a resounding success!
A tuk-tuk saves the day at Llanelli (Non-Reindeer) Reindeer Parade!
A foodie delight in Llanelli town centre!
Llanelli Food and Drink Festival takes over town next weekend!
Llanelli town centre rock-n-rolls its way to decades past!
We're bringing you a blast from the past to remember!
Our new summer trail is painting the town red!
Main stage Llanelli-bury at 80s Fest!
Llanelli says relax! 80s fest returns this weekend!
What a show from our ferocious dinos!
It's time for a ROARsome half term in Llanelli!
DeliverElli is officially here!
Our prestigious pancake trophy goes to new champs!
A superhero smash-hit in Llanelli town centre!
Llanelli's greatest heroes return this half term!
AmbassadorElli is go!
Food Festival profits donated to Llanelli charities
Llanelli stepped into Christmas in style with our Reindeer Parade!
It's Christmas! We've got the full rundown of our 2021 festive initiatives
Town centre trail winners presented with prizes
Foodies rejoice! Llanelli Food and Drink Festival was a smash hit!
Join us for the triumphant return of Llanelli Food and Drink Festival!
We had a fABBAlous time at Llanelli Vintage Festival!
Here we go again! Llanelli Vintage Festival returns next week!
Our ROOOARSOME summer trail starts next week!
Llanelli Monthly Food Market kicks off this weekend!
Get ready for the Love Llanelli Loyalty Card Scheme!
Celebrate reopening with a free Love Llanelli pin badge!
In memory of board member Paul Carter
It's a YES!
Renewal Ballot voting starts soon!
Video: Our Christmas advert is now live!
Love Llanelli @ Christmas bags now in stock!
Our Nutcracker Trail is on now!
Free parking every Saturday til Christmas
Love Llanelli mugs now in stock!
Video: Llanelli town centre is #openforbusiness!
Llanelli Town Centre Exposure Fund returns for six months
#GoodToBeBack Saturday brings lockdown joy to town
Join us for our Reopening Saturday!
Video: It's good to be back!
Ymlaen Llanelli support initiatives launched
Send us your recipes for the Llanelli Food Love Stories cookbook!
Video: A message from Ymlaen Llanelli
Event postponement details and government support
Easter Egg Appeal coming to Llanelli town centre
Flippin' great success at the annual Ymlaen Llanelli Pancake Race!
Superheroes save the day in Llanelli town centre!
Superhero action returning to town centre
£1 parking initiative extended year-round
2020 Events Programme announced!
Run, run Rudolf! Llanelli Reindeer Parade rides into town